Curated intelligence on regulation changes, market trends, and what's actually working for brands in specialty wellness categories.
Barker Wellness, led by Travis Barker, has introduced vegan mushroom adaptogen gummies in 880 Target stores and online, marking a significant retail expansion. This move signals growing mainstream acceptance and opportunity for functional wellness brands in mass retail.
Nevis Brands Inc. has launched OOMRA, a new line of adaptogen and nootropic beverages, signaling its entry into the functional wellness sector. This move highlights the growing importance for wellness brands to diversify product offerings in response to consumer demand for natural, non-alcoholic health solutions.
cbdMD announced a 19% year-over-year and 12% sequential revenue increase for Q2 FY2026, driven by the Bluebird Botanicals acquisition and Medicare BEI participation. This demonstrates the impact of strategic M&A and regulatory engagement for CBD brand operators seeking growth.
California is updating its CBD gummie laws for 2026, introducing stricter compliance, labeling, and distribution requirements. Brand operators must act now to ensure products, supply chains, and marketing are ready for the new regulatory environment.
Most supplement brands don't get into regulatory trouble because they set out to break the rules. They get into trouble because the rules are genuinely confusing. This guide covers what the FDA and FTC actually allow, what language is available to you, and how to build a compliance process before copy goes live.
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