Data · Market Intel
Wellness market size & growth.
Market sizing and growth projections for the specialty wellness categories that matter. All sources cited.
Data compiled May 2026 from Grand View Research, SPINS, Nutrition Business Journal, Mordor Intelligence, and Precedence Research.
Market size & growth
Projections to 2030| Category | 2024 Market Size | 2030 Projection | CAGR | Source |
|---|---|---|---|---|
| Global Dietary Supplements | $220B | $327B | 6.8% | Grand View Research |
| Vitamins & minerals remain the largest segment. Protein supplements and probiotics are the fastest growing. | ||||
| US Dietary Supplements | $65B | $93B | 6.1% | Nutrition Business Journal |
| DTC and e-commerce now account for ~28% of US supplement sales, up from 18% in 2019. | ||||
| US Hemp / CBD | $7.9B | $16.8B | 13.4% | Grand View Research |
| Topicals and oils remain the largest subcategories. Beverages are the fastest growing format (+22% YoY). | ||||
| Global Adaptogens | $10.6B | $18.1B | 9.3% | Mordor Intelligence |
| Ashwagandha accounts for ~38% of adaptogen market share. Rhodiola and maca are gaining significant shelf space. | ||||
| Functional Mushrooms | $8.3B | $19.6B | 15.3% | SPINS / Nutrition Business Journal |
| Lion's mane is the #1 searched functional mushroom ingredient. Reishi and chaga maintain strong wellness positioning. | ||||
| Collagen Supplements | $4.8B | $7.2B | 7.0% | Precedence Research |
| Marine collagen growing fastest. Beauty-from-within positioning drives premium pricing at $40–80 per unit. | ||||
| Probiotics | $9.1B | $15.4B | 9.2% | Allied Market Research |
| Gut-brain axis research driving next-gen product innovation. Spore-based probiotics are a high-growth subcategory. | ||||
| Sports Nutrition | $43B | $67B | 7.6% | Grand View Research |
| Plant-based protein now 22% of sports nutrition sales. Recovery supplements growing faster than performance. | ||||
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