Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

BrandsDispensaries Wholesale

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All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

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Ritual

Claim →Supplements

Traceable multivitamins. Nothing sketchy.

LA brand that reinvented the multivitamin through radical ingredient transparency — every source mapped, every supplier named. Subscription-only model and a delayed-release capsule design.

💡

Katerina Schneider built the brand on a single question: "what's actually in this?" That question became the entire brand. Transparency as a moat.

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Supply chain transparencySubscription-only modelScience communication

Est. 2015Los Angeles, CA

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