Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

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All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

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Legion Athletics

Claim →Performance

Science-based supplements for serious athletes

Mike Matthews' supplement brand, built on the back of his fitness books (Bigger Leaner Stronger) and podcast. Full label transparency, clinically-dosed ingredients, no proprietary blends.

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Mike Matthews sold millions of fitness books first, then launched supplements to the audience he already owned. The book was the customer acquisition channel.

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Author/creator founderBook-to-brand flywheelScience-based content

Est. 2014Las Vegas, NV

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Transparent Labs

Claim →Performance

Science-based supplements. No proprietary blends.

Utah performance supplement brand that built an entire identity around abolishing proprietary blends. Every ingredient dose disclosed. Massive Reddit and fitness community word-of-mouth.

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Radical transparency in dosing built passionate community advocates who police competitors in forums. Turning your product values into community values is a flywheel.

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No proprietary blendsReddit/community word-of-mouthScience marketing

Est. 2012Salt Lake City, UT

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