Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

BrandsDispensaries Wholesale

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All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

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Gainful

Claim →Performance

Personalized protein for your body and goals

Personalized protein powder brand that customizes blends based on a quiz covering diet, goal, and activity level. Acquired by Bayer in 2022 for ~$100M.

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Personalization + protein = acquisition. Bayer paid for the customer data model, not just the blends. A case study in building an acquirable data asset inside a CPG brand.

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Personalization modelAcquired by Bayer 2022Quiz-to-subscription funnel

Est. 2017New York, NY

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