Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

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All categoriesHemp / CBDFunctional MushroomsAdaptogensSupplementsGut HealthNootropicsPerformanceBeauty & Wellness
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AG1 (Athletic Greens)
Claim →Performance

One scoop. 75 vitamins, minerals, and whole food nutrients.

The world's most successful podcast-advertised supplement. AG1 built a $1B+ valuation largely through podcast sponsorships, starting with Joe Rogan. The "one and done" supplement positioning created a new product category.

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AG1 didn't invent greens powder — they invented the concept of greens powder as a complete daily supplement. Then they bought every podcast ad available. Category framing + owned channels.

Affiliate ProgramSubscribe & SavePartner Portal
Podcast advertising model$1B+ valuationCategory creation (daily greens)
Est. 2010Las Vegas, NV
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Momentous
Claim →Performance

NSF-certified sports nutrition for professionals

The performance supplement brand that cracked the credibility code: if it's good enough for NFL players, it's good enough for weekend athletes. NSF for Sport certified, third-party tested, and partnered with Andrew Huberman.

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Huberman Lab podcast partnership made Momentous a household name among the biohacker/optimizer audience. One channel partnership can change a brand's trajectory.

Affiliate ProgramSubscribe & SavePartner Portal
Huberman Lab partnershipNSF for Sport certificationPro athlete relationships
Est. 2019Boulder, CO
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