Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

BrandsDispensaries Wholesale

+ Submit a listing

All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

ProgramsAffiliate Program Wholesale Subscribe & Save Rewards & Loyalty Refer a Friend Partner Portal ✕

Magic Mind

Claim →Nootropics

The world's first productivity drink

Matcha-based nootropic and adaptogen shots positioned as "the productivity drink." Carbon neutral certified, heavy LinkedIn and podcast advertising, and a strong subscription model.

💡

Called themselves "the world's first productivity drink" on day one — a bold category-creation claim that gave media something to write about. Naming your category works.

Affiliate Program Subscribe & Save Refer a Friend Rewards & Loyalty

Productivity positioningLinkedIn advertisingSubscription shots format

Est. 2018Los Angeles, CA

Visit site →

Mind Lab Pro

Claim →Nootropics

The Universal Nootropic

UK-based nootropic brand with a clean 11-ingredient formula and an unusually transparent approach to dosage. Built through content SEO and a "clean label" positioning that's hard to compete with on Google.

💡

Dominates organic search for nootropic terms through consistent, research-backed content. A masterclass in building a supplement brand through SEO before paid ads get expensive.

Affiliate Program Subscribe & Save

SEO content dominanceTransparent full dosage disclosureClean label nootropic

Est. 2015Leeds, UK

Visit site →

Thesis

Claim →Nootropics

Personalized nootropics for your brain

Personalization-first nootropic brand that ships a starter kit to identify which formula works for you. High conversion quiz funnel and a coaching layer that drives retention.

💡

Built personalization into the product experience itself — you try different formulas until you find yours. Churn is structurally lower when customers are still "finding their formula."

Subscribe & Save Affiliate Program Refer a Friend

Personalization as retentionQuiz funnelCoaching layer LTV

Est. 2017New York, NY

Visit site →

The Roster

Get your brand listed.

Roster members get a public profile in the Partner Network, a dofollow backlink, and access to co-marketing connections with other vetted brands.

Apply to The Roster →