Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

BrandsDispensaries Wholesale

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All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

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Spacegoods

Claim →Functional Mushrooms

Rainbow Dust — functional mushroom energy blend

UK-born, LA-expanded brand built around Rainbow Dust, a mushroom + adaptogen powder blend for focus and energy. Gen-Z aesthetic, heavy TikTok and influencer strategy.

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Fastest-growing mushroom brand of 2024–25. Proof that distribution channel (TikTok Shop) matters as much as formulation in the current moment.

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TikTok viralityGen-Z positioningRapid international expansion

Est. 2021Los Angeles, CA

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