Market Intel · Brand Ecosystem

Brands worth studying.

37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.

BrandsDispensaries Wholesale

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All categories Hemp / CBD Functional Mushrooms Adaptogens Supplements Gut Health Nootropics Performance Beauty & Wellness

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Seed

Claim →Gut Health

The Daily Synbiotic

Science-first probiotic brand that redefined category communication. Partnered with global scientists, published research, and wrote the gut health content other brands quote.

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Ara Katz and Raja Dhir built Seed by being the most credible voice in the category, not just the loudest. If you're in a science-heavy category, study their content strategy.

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Science publishingPress coverage in scientific outletsDelivery format innovation

Est. 2018Los Angeles, CA

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