Brands worth studying.
37 curated wellness brands across hemp, mushrooms, adaptogens, supplements, and more. Each profile breaks down what makes them notable and what founders can learn from them.
Plant medicine for modern wellness
Their quiz funnel converts at 3–4x the industry average for wellness. Personalization as acquisition strategy — almost every order starts with "what's your challenge?"
Oat milk lattes with adaptogens and mushrooms
One gifted Instagram post from Meghan Markle drove more brand awareness than a year of paid ads. Proof that earned media from the right person still changes trajectories.
:ryze to 1/7th the caffeine
Shane Heath's founder story (quitting coffee, building a ritual) became the brand. The product is almost secondary to the lifestyle identity they sell.
Adaptogens, nootropics, and beauty from the inside
Amanda Chantal Bacon polarized people with her wellness persona — and that controversy was marketing. Lesson: a clear POV creates devoted fans and profitable haters.
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